South Asia’s leading digital brand management firm Pinstorm announced today that it is launching its newest social media ranking scheme, based around thought leadership and not mere celebrity.

Speaking about the rankings, Pinstorm head Ansoo Gupta said “Of late social channels have become clogged with pseudo-celebrities, Bollywood types and sports people who have millions of fans but say little. This is the first-ever attempt to curate a listing of true thought leaders and people who have a philosophical bent of mind. These are people who make you think deeply about life and about important social issues with the thoughts they express online every day.”

The list of rankings are called “Wise Indian Thought Leaders & Exemplary Social Servants” and the list has been created using Pinstorm’s proprietary technologies.

“We hope you will not just follow the rankings, but also share it with your friends” added Ms. Gupta “many among us want a return to the early days of the Internet which was less polluted, and had more signal than noise. This list gives us a chance to get back to the good old days.”

Your suggested additions to this list are welcome and may be tweeted to If you do have more suggestions for this expert-curated list, please tweet them to @Pinstorm or email them to

Our COO Ansoo Gupta was invited by AdAsia 2011 to share her views on the theme “Uncertainty : The New Certainty”. She says one certainty that marketers should work on is to ensure that their product is good and lives up to its claims every time a consumer buys it. Stop misleading your consumer.

Every day, a consumer puts her life, her family’s lives, health, emotions, savings, earnings on the edge and buys into a product. And again and again her trust is shattered. This repeated short-changing has made her unsure and cynical. Her negative word of mouth was always powerful but now her campaign also has reach, frequency and high impact. Sales projections go haywire. Budgets go awry. More uncertainties ensue for the marketer.

Just as we don’t like uncertainty, the consumers don’t either. Given a choice, every consumer would buy bread from the same neighbourhood grocer day after day after day as long as the bread is good, is fairly priced and the shopkeeper is friendly. She will go to another retailer if the bread is not good, in which case, the move is justified anyway.

Certainty is about predictable performance.

It’s about giving the consumer a truly good product, about keeping a promise and making it a habit.

It’s about trust.


You can read full article here.

It’s awards season these days, where the last year’s efforts are summed up and judged on a plethora of criteria.

As you’ve seen elsewhere, we’ve won our fair share, at the IDMA and WATawards.

But nothing is as satisfying and rewarding as one of our clients bringing us a nice big Thank You cake, happy with the work we’ve done.

Sure, we didn’t go up on stage to collect it – but then again, pineapple is far more edible than Gold and Silver!



Who are the most influential Indians in social media? Find out now on the Pinstorm India Influencers page.

If you’re a brand, who are the people you should ideally try to get on your side? Or at the very least, try to not get on the bad side of?

It’s not just the marketer in us that wants to know – but the ego-surfing social media person too. We’ve always answered that question internally by going back to two globally well-respected tools: Klout and PeerIndex. Both have slightly different approaches to calculating one’s social influence – you can read about their approaches here and here.

And all we’ve done is to start with an initial list of a few hundred people or brands of Indian origin on Twitter, find their Klout and PeerIndex scores and, with their permission (thank you folks!) publish a simple average of the two here. We’ll be the first to admit, many names may be missing – do send those to us, either by email to or tweet us @pinstorm – and we’ll add them over time. (As of now, we’re somewhat thrilled to see three of our own: @netra, @inkv and @maheshmurthy feature on this list of top influencers – we must be doing something right!)

Your messages of mild criticism and insane delight are also welcome :-) By the way, these scores are polled automatically via APIs once a day, so the ranking will change from day to day – do come back to see it regularly. Also feel free to bookmark the page. You may also notice that you can sort the columns by clicking on the headings.

Hope you find this, if not useful, at least mildly distracting during your workdays!

Pinstorm India Influencers

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