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By Debbie Cai
Indian search marketing firm Pinstorm — the first such company in the world to charge purely on a pay for results basis — recently opened for business in Singapore to handle the local and global search advertising needs of brands such as Sun Microsystems, Infocus, British Airways, Qantas and Pan Pacific.
“What sets us apart is the combination of our success based revenue model — where clients pay for only results and our technique where we run the creative, buy online space, create separate landing pages and offer ideas — in other words, do what it takes to generate the desired results,” said CEO Mahesh Murthy, adding that brands can also benefit from using Pinstorm’s services due to its low cost of brand building, high ROI, quantified results and increased brand interaction and visibility.
Pinstorm, incorporated about a year and a half ago in Mumbai, targets software services, financial services, FMCG and entertainment brands. Its services include using its BroadWords technology to select non-obvious but relevant and inexpensive keywords, and its BidWise systems to help clients bid appropriately on each word. The company also offers creative ad services.
“There has been exponential growth in the registered users sent by Pinstorm without any compromise on the quality of leads,” said Rahul Sethi, Manager of Affiliate Programmes at eBay India. “In a couple of months, Pinstorm has grown to be a key affiliate partner in the SEM space for eBay India, and we believe this relationship will last well into the future.”
