on accountable advertising in a recession
Fighting the downturn: a conference on accountable advertising on February 25, 2009 in Delhi
Speakers from Naukri, NIIT, Google, Nokia, Lintas Media Group, Pinstorm to address marketers
Given the cut in ad spends across the board following the economic downturn, can digital and pay-for-performance show a road to recovery?
Instead of paying for eyeballs or impressions, would you rather pay for sales or leads? Whither branding?
Google started this trend – can it spread beyond search to all digital advertising, including banners? Should this be the model for TV and print? Will we see the good old days of large allocations to branding again? How do marketers see media spends in this era of unprecedented accountability?
“Marketing through the recession: is pay-for-performance advertising the silver bullet?â€
is on Wednesday, February 25, 2009, in Delhi, between 6:30 pm - 8 pm.
This open-format discussion will be led by prominent speakers like Hitesh Oberoi from Naukri, Vineet Taneja from Nokia, Santosh Nair from NIIT, Shailesh Rao from Google, and Lynn de Souza from the Lintas Media Group. The discussion will be moderated by Mahesh Murthy of Pinstorm.
The conference is by invitation only.