Pinstorm has won the Indian Social Media Community of the Year award at WATAwards 2011 for its Social Media Management for Cafe Coffee Day in 2010.

Commenting on the win, Ansoo Gupta of Pinstorm said “A successful social community is the one which is abuzz with member’s conversations and activities. We’re really proud of winning an award for what is basically a focused Facebook and Twitter-based community with no bells and whistles other than great content and incredible engagement – in fact the engagement levels were 10 times that of other communities that were 4 times larger in member-count. It’s really bold of a retail and footfall-based brand to almost completely stay away from traditional media and choose to build its brand using only digital and specifically social media. The real plaudits here are to our visionary and bold clients at Cafe Coffee Day. This kind of work re-defines marketing communication itself – and we’re thrilled to be part of this effort.”

Here’s a brief  showcase of the Cafe Coffee Day work on Facebook and Twitter:

Cafe Coffee Day – Social Media Management from Vimeo.