Who are the most influential Indians in social media? Find out now on the Pinstorm India Influencers page.

If you’re a brand, who are the people you should ideally try to get on your side? Or at the very least, try to not get on the bad side of?

It’s not just the marketer in us that wants to know – but the ego-surfing social media person too. We’ve always answered that question internally by going back to two globally well-respected tools: Klout and PeerIndex. Both have slightly different approaches to calculating one’s social influence – you can read about their approaches here and here.

And all we’ve done is to start with an initial list of a few hundred people or brands of Indian origin on Twitter, find their Klout and PeerIndex scores and, with their permission (thank you folks!) publish a simple average of the two here. We’ll be the first to admit, many names may be missing – do send those to us, either by email to info@pinstorm.com or tweet us @pinstorm – and we’ll add them over time. (As of now, we’re somewhat thrilled to see three of our own: @netra, @inkv and @maheshmurthy feature on this list of top influencers – we must be doing something right!)

Your messages of mild criticism and insane delight are also welcome :-) By the way, these scores are polled automatically via APIs once a day, so the ranking will change from day to day – do come back to see it regularly. Also feel free to bookmark the page. You may also notice that you can sort the columns by clicking on the headings.

Hope you find this, if not useful, at least mildly distracting during your workdays!