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	<title>The Pinstorm Blog &#187; Breaking News</title>
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	<link>http://www.pinstorm.com/blog</link>
	<description>Blog of the digital marketing firm that guarantees results</description>
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		<title>GrÃ¼ezi ZÃ¼rich!</title>
		<link>http://www.pinstorm.com/blog/2009/08/20/gruezi-zurich/</link>
		<comments>http://www.pinstorm.com/blog/2009/08/20/gruezi-zurich/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 11:11:25 +0000</pubDate>
		<dc:creator>Pinstorm</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Pinstorm Announcements]]></category>

		<guid isPermaLink="false">http://www.pinstorm.com/blog/?p=277</guid>
		<description><![CDATA[ It was five years ago this year that Pinstorm was born and a lot has happened since. What started off as an SEO/SEM firm has now moved on to become a full-fledged digital advertising company across 3 continents, and a family of 120 pinstormers. In the last five years, we got Red Herringâ€™d as [...]]]></description>
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		<slash:comments>14</slash:comments>
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		<title>Mahesh Murthy&#8217;s Presentation at 140Conf</title>
		<link>http://www.pinstorm.com/blog/2009/06/17/mahesh-murthy%e2%80%99s-presentation-at-140conf/</link>
		<comments>http://www.pinstorm.com/blog/2009/06/17/mahesh-murthy%e2%80%99s-presentation-at-140conf/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 12:44:22 +0000</pubDate>
		<dc:creator>Pinstorm</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[News & Views]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[pinstorm]]></category>

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		<description><![CDATA[The 140 Characters Conference (140conf) is a conference in NYC on the June 16-17 2009, about the effects of Twitter on various industries. Mahesh Murthy of Pinstorm was invited to speak there. Here is his presentation:




&#160;
Here is Maheshâ€™s video from the event:



Maheshâ€™s pic, courtesy @lauriemeisel
Some stats about this post (because we all like numbers):


Mahesh was [...]]]></description>
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		<slash:comments>11</slash:comments>
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		<title>The Economist talks pay-for-performance advertising, 5 years after we do.</title>
		<link>http://www.pinstorm.com/blog/2009/05/26/the-economist-acknowledges-pay-for-performance-advertising-5-years-after-pinstorm-started-offering-it/</link>
		<comments>http://www.pinstorm.com/blog/2009/05/26/the-economist-acknowledges-pay-for-performance-advertising-5-years-after-pinstorm-started-offering-it/#comments</comments>
		<pubDate>Tue, 26 May 2009 04:59:55 +0000</pubDate>
		<dc:creator>Pinstorm</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Pinstorm Announcements]]></category>
		<category><![CDATA[pay for performance]]></category>

		<guid isPermaLink="false">http://www.pinstorm.com/blog/2009/05/26/the-economist-acknowledges-pay-for-performance-advertising-5-years-after-pinstorm-started-offering-it/</guid>
		<description><![CDATA[It was nice to read about advertising firms cautiously moving to pay-for-performance advertising in The Economist.     
At Pinstorm, we started out just over 5 years ago, on May 1, 2004 as a pure pay-for-performance advertising firm. Today, we&#8217;re probably the leading practitioner of the craft, with 8 offices across the US, [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<item>
		<title>Anti-Social Media growing faster than Social Media in India</title>
		<link>http://www.pinstorm.com/blog/2009/04/01/anti-social-media-growing-faster-than-social-media-in-india/</link>
		<comments>http://www.pinstorm.com/blog/2009/04/01/anti-social-media-growing-faster-than-social-media-in-india/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 13:09:03 +0000</pubDate>
		<dc:creator>Pinstorm</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[News & Views]]></category>

		<guid isPermaLink="false">http://www.pinstorm.com/blog/?p=141</guid>
		<description><![CDATA[April 1, 2009
If you think Social Media like Orkut, Facebook, MySpace and Hi5 are changing the face of India, thereâ€™s a far more worrying trend you should warn your kids about.
Pinstorm, the leading digital marketing firm announced today that its online tracking of internet usage and trends has disclosed a worrying direction that indicated anti-social [...]]]></description>
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		<slash:comments>15</slash:comments>
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		<item>
		<title>IAMAI Digital Marketing Roundtable on advertising in a recession</title>
		<link>http://www.pinstorm.com/blog/2009/01/10/iamai-digital-marketing-roundtable-on-advertising-in-a-recession/</link>
		<comments>http://www.pinstorm.com/blog/2009/01/10/iamai-digital-marketing-roundtable-on-advertising-in-a-recession/#comments</comments>
		<pubDate>Sat, 10 Jan 2009 13:03:17 +0000</pubDate>
		<dc:creator>Pinstorm</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Pinstorm Announcements]]></category>
		<category><![CDATA[digital marketing roundtable]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[iamai]]></category>
		<category><![CDATA[lintas media group]]></category>
		<category><![CDATA[pinstorm]]></category>

		<guid isPermaLink="false">http://www.pinstorm.com/blog/?p=81</guid>
		<description><![CDATA[Marketing through the recession:
is pay-for-performance advertising the silver bullet?





In these times we&#8217;re seeing ad budgets cut, agreements re-negotiated and the pressure to deliver increase on marketing, advertising and publisher teams. 
Is pay-for-performance advertising the answer? Instead of paying for eyeballs or impressions, would you rather pay for sales or leads? Whither branding? 
Google started this [...]]]></description>
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		<slash:comments>2</slash:comments>
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