Last updated on : Monday, 21st May 2012 Who are the most influential Indians in social media?

If you're a brand, who are the people you should ideally try to get on your side? Or at the very least, try to not get on the bad side of?

It's not just the marketer in us that wants to know - but the ego-surfing social media person too. We've always answered that question internally by going back to two globally well-respected tools: Klout and PeerIndex. Both have slightly different approaches to calculating one's social influence - you can read about their approaches here and here.

And all we've done here is to start with an initial list of a few hundred people or brands of Indian origin on Twitter, find their Klout and PeerIndex scores and, with their permission (thank you folks!) publish a simple average of the two here. We'll be the first to admit, many names may be missing - do send those to us, either by email to info@pinstorm.com or tweet us @pinstorm - and we'll add them over time. (As of now, we're somewhat thrilled to see some of our own: @crucifire, @inkv, and @maheshmurthy feature on this list of top influencers - we must be doing something right!) We would like to thank the fine folks at Tweeple and media2win for their list data; not to forget all those of you who wrote in / tweeted to us and have helped making the list more relevant.

Your messages of mild criticism and insane delight are also welcome :-) By the way, these scores are polled automatically via APIs once a day, so the ranking will change from day to day - do come back to see it regularly. Also feel free to bookmark this page. You may also notice that you can sort the columns by clicking on the headings.

- The Pinstorm TeamHope you find this, if not useful, at least mildly distracting during your workdays!

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