SEM Specialist

Looking for a SEM Specialist with an experience of 4-7 years

Role
SEM Specialist

Experience Level
4-7 yrs

Period
Ongoing Basis

Location
Mumbai

Responsibilities

  • Experienced in Search Engine Marketing – Minimum 4  years managing PPC campaigns (Google Ad Words, Bing, Facebook Ads, LinkedIn Ads, Twitter Ads. Etc.)

  • Ability to develop overall campaign strategy, suggest platforms as per campaign objective.

  • Complete knowledge on campaign setup and tools like keywords planner, display planner.

  • Daily account management and analysis and develop actionable insights.

  • Worked on campaign optimization, keywords analysis, platform analysis, reporting, account audit.

  • Track and analyse performances through attribution & analytics tools, such as Google Analytics which helps optimisation.

  • Experience with A/B and other experiments would be a plus

  • Experience working in co-ordination with other departments like creative, tech

Must haves

  • 4-5 years of experience in the same profile.

  • Experience in high budgeted lead generation campaigns for brands or e-commerce sites

  • Basic SEO knowledge would be an added advantage

  • Smart & Good in communication skills.

  • Ability to provide logical reasoning.

  • Strong working knowledge of Google Analytics or any other Web & Mobile Analytics Software.

  • Google Adword Professional.

  • Knowledge and experience of working on other biddable platforms like Facebook advertising


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