Managing Finances Through The Downturn
1. Which of these describes you best? (Choose one)
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 Response
Percent
Response
Count
Student / Not working now
8.9%10
0 - 2 years' work experience
12.5%14
3 - 6 years' work experience
44.6%50
7 - 15 years' work experience
20.5%23
16 or more years' work experience
11.6%13
Retired
1.8%2
2. The rough current value of my assets is
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Current Value
 
won't discloseRs. 0Rs. 0 to Rs. 1 lakhRs. 1 lakh to Rs. 3 lakhsRs. 3 lakhs to Rs. 10 lakhsRs. Rs. 11 lakhs to Rs. 25 lakhsRs. 25 lakhs and moreResponse
Count
savings bank accounts15.9% (17)7.5% (8)47.7% (51)15.0% (16)7.5% (8)3.7% (4)2.8% (3)107
fixed deposits15.4% (14)28.6% (26)26.4% (24)14.3% (13)11.0% (10)1.1% (1)3.3% (3)91
mutual funds16.3% (15)29.3% (27)23.9% (22)21.7% (20)3.3% (3)2.2% (2)3.3% (3)92
shares and derivatives15.9% (14)37.5% (33)23.9% (21)9.1% (8)5.7% (5)1.1% (1)6.8% (6)88
investment property18.3% (15)45.1% (37)0.0% (0)0.0% (0)6.1% (5)7.3% (6)23.2% (19)82
gold12.5% (10)37.5% (30)23.8% (19)5.0% (4)13.8% (11)3.8% (3)3.8% (3)80
art17.3% (13)66.7% (50)9.3% (7)5.3% (4)0.0% (0)0.0% (0)1.3% (1)75
other assets21.3% (17)36.3% (29)20.0% (16)6.3% (5)11.3% (9)3.8% (3)1.3% (1)80
3. Which of these statements describe your financial situation? (Choose all that apply)
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 Response
Percent
Response
Count
I have only 1 bank account
23.4%26
I have multiple bank accounts
76.6%85
I have money in mutual funds
49.5%55
I manage the mutual fund account(s) myself
27.9%31
I have money in the stock market
41.4%46
I manage my money in the stock market myself
32.4%36
I have money in the commodities market
2.7%3
I manage my money in the commodities market myself
1.8%2
I have money trading in the derivatives market
2.7%3
I manage my money in the derivatives market myself
3.6%4
I have life insurance as an investment
33.3%37
I have life insurance, but as protection more than investment
33.3%37
I have a home loan
21.6%24
I have invested in property - other than what I live in
19.8%22
I have taken personal loans from a bank
16.2%18
I have taken a car loan
21.6%24
I invest in gold
16.2%18
I have a credit card
46.8%52
I have more than one credit card
39.6%44
I have a FD
43.2%48
I have a portfolio managed by someone else
6.3%7
4. With this economic slowdown...
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 Response
Percent
Response
Count
I'm afraid of losing my job
16.5%18
I may lose my job but I'm not afraid
22.0%24
My income / salary has been cut
31.2%34
My income / salary stays the same
31.2%34
I'm cutting down on expenses
51.4%56
I'm seeing if I can get a lower rate on loans I've taken
15.6%17
I'm seeing if I can get a higher rate of interest
13.8%15
I'm getting out of the stock market
4.6%5
I'm getting into the stock market
19.3%21
I'm laying low and doing nothing
22.0%24
I'm postponing holidays and other non-essential expenses
28.4%31
I've had to change my lifestyle
14.7%16
I'm living the same lifestyle as before - just a lot more carefully.
50.5%55
I'm not affected one bit.
6.4%7
I never had a financial plan before this
10.1%11
My earlier financial plan has gone for six
6.4%7
My earlier financial plan stays
11.0%12
I'd like some financial advice on what to do.
14.7%16
I don't need any financial advice - I know what to do.
14.7%16
5. Which of the following financial brands are most suited for the following profiles of people: (you can choose more than one brand per profile if you like)
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 SBIICICIHDFCKotakHSBCDBSAmerican ExpressStandard CharteredAxisSaraswatCitiResponse
Count
Student73.2% (52)36.6% (26)8.5% (6)0.0% (0)2.8% (2)0.0% (0)0.0% (0)0.0% (0)11.3% (8)5.6% (4)0.0% (0)71
Small or startup entrepreneur50.7% (34)50.7% (34)22.4% (15)9.0% (6)10.4% (7)0.0% (0)0.0% (0)1.5% (1)19.4% (13)6.0% (4)9.0% (6)67
Mid-sized entrepreneur50.9% (28)30.9% (17)18.2% (10)12.7% (7)23.6% (13)5.5% (3)0.0% (0)7.3% (4)16.4% (9)1.8% (1)16.4% (9)55
Big-time entrepreneur45.3% (24)32.1% (17)20.8% (11)9.4% (5)26.4% (14)7.5% (4)18.9% (10)20.8% (11)7.5% (4)0.0% (0)32.1% (17)53
Fresher at a job33.3% (20)55.0% (33)23.3% (14)13.3% (8)8.3% (5)3.3% (2)3.3% (2)5.0% (3)10.0% (6)6.7% (4)13.3% (8)60
Manager-level person32.3% (21)41.5% (27)30.8% (20)16.9% (11)33.8% (22)1.5% (1)12.3% (8)18.5% (12)13.8% (9)3.1% (2)21.5% (14)65
Senior person / VP-type31.4% (16)27.5% (14)19.6% (10)15.7% (8)43.1% (22)13.7% (7)43.1% (22)29.4% (15)9.8% (5)0.0% (0)41.2% (21)51
CEO and such20.0% (11)25.5% (14)14.5% (8)10.9% (6)43.6% (24)20.0% (11)47.3% (26)25.5% (14)5.5% (3)0.0% (0)38.2% (21)55
Spouse47.2% (25)43.4% (23)13.2% (7)7.5% (4)17.0% (9)0.0% (0)7.5% (4)5.7% (3)7.5% (4)3.8% (2)11.3% (6)53
Kids56.9% (29)43.1% (22)13.7% (7)3.9% (2)7.8% (4)0.0% (0)2.0% (1)3.9% (2)5.9% (3)2.0% (1)5.9% (3)51
Parents57.4% (31)40.7% (22)18.5% (10)7.4% (4)9.3% (5)3.7% (2)3.7% (2)5.6% (3)9.3% (5)5.6% (3)11.1% (6)54
NRIs25.0% (14)37.5% (21)12.5% (7)3.6% (2)30.4% (17)5.4% (3)26.8% (15)17.9% (10)5.4% (3)0.0% (0)39.3% (22)56
6. Which of the following financial brands would you turn to for: (choose all that apply)
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 ICICIHDFCKotakHSBCStandard CharteredSBISaraswatAxisCitiResponse
Count
savings accounts49.4% (44)16.9% (15)3.4% (3)15.7% (14)5.6% (5)50.6% (45)3.4% (3)13.5% (12)10.1% (9)89
FDs26.8% (19)18.3% (13)2.8% (2)9.9% (7)1.4% (1)60.6% (43)5.6% (4)5.6% (4)1.4% (1)71
stock broking53.3% (32)20.0% (12)20.0% (12)5.0% (3)0.0% (0)13.3% (8)1.7% (1)3.3% (2)5.0% (3)60
credit cards41.1% (30)15.1% (11)4.1% (3)24.7% (18)20.5% (15)16.4% (12)0.0% (0)2.7% (2)38.4% (28)73
investments35.1% (20)22.8% (13)26.3% (15)22.8% (13)3.5% (2)33.3% (19)1.8% (1)3.5% (2)5.3% (3)57
home loans27.1% (19)30.0% (21)1.4% (1)5.7% (4)2.9% (2)61.4% (43)1.4% (1)7.1% (5)4.3% (3)70
unbiased advice16.3% (8)14.3% (7)12.2% (6)18.4% (9)4.1% (2)46.9% (23)6.1% (3)6.1% (3)8.2% (4)49
great service30.0% (18)15.0% (9)13.3% (8)28.3% (17)6.7% (4)23.3% (14)0.0% (0)5.0% (3)18.3% (11)60
car loans34.5% (19)18.2% (10)3.6% (2)7.3% (4)0.0% (0)41.8% (23)1.8% (1)3.6% (2)14.5% (8)55
investing expertise24.5% (12)12.2% (6)20.4% (10)26.5% (13)14.3% (7)24.5% (12)0.0% (0)4.1% (2)22.4% (11)49
business financing37.0% (20)16.7% (9)9.3% (5)24.1% (13)9.3% (5)48.1% (26)7.4% (4)7.4% (4)24.1% (13)54