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Pinstorm has a mix of client service folks, strategists, copywriters, designers, programmers, and global support staff in Finance, Information Systems, People Care and Administration.

The firm was founded in 2004 by Mahesh Murthy, an advertising professional, marketer and investor with over 24 years of international brand-building experience.

Here are key members of the management team:

mahesh murthyMahesh Murthy, founder and CEO, has 24 years of marketing and communications experience – of which over 14 years are in online marketing. After dropping out of college, Mahesh sold vacuum cleaners from door to door and then found a home in advertising with Grey in India and Ogilvy in Hong Kong, where he won international notoriety as a creative director on HP, Microsoft, Unilever, The Economist, Pepsi and MTV - for whom he wrote and directed a spot voted “Asia’s best commercial of the decade”. Mahesh then moved to a Silicon Valley firm, CKS Partners (later, USWeb/ CKS) as Creative Director and eventually, Partner – where he helped create and launch the first commercial version of Yahoo in 1995 and the “Earth’s biggest bookstore” campaign for Amazon.com in 1997. After a successful IPO for CKS, Mahesh moved to head marketing at iCat, an e-commerce firm in Seattle, which was subsequently acquired by Intel. Mahesh then returned to India to run Channel V, a rival to MTV, till its sale to Newscorp in 2000 and then founded Passionfund to invest in and guide startups. Among his investments were Geodesic, a mobile software firm with a 2008 market cap of over $500m; EBS Direct, a multinational loyalty and marketing services firm; Compassbox, acquired by CareerLauncher and WebDunia, India’s leading multilingual portal. Mahesh pens reasonably infamous columns across various business publications and has played the Donald Trump-equivalent role in an Indian rip-off of The Apprentice, involving entrepreneurs and business plans. While running digital marketing campaigns for his favourite charity in late 2003, Mahesh saw an opportunity to change the basic business model in advertising and set up Pinstorm with a bunch of great people to do so. As the company has grown and better people than him - like others listed here - have come on board, his contribution to business is increasingly restricted to deciding whose lunch box to raid at the communal table. Mahesh co-founded his second fund, Seedfund in 2006 with the backing of investors like Google and Motorola to create and guide even more revolutionary companies.

ansoo guptaAnsoo Gupta is the Global head of Business at Pinstorm. Apart from picking up after Mahesh’s constant gaffes, her role is to help clients with creating and implementing their digital marketing strategies – and to keep them happy and smiling all the way to the bank, from across all of Pinstorm’s offices around the world. Ansoo has 14 years of experience across marketing and advertising sales in print, online and television media across India and South East Asia. Prior to joining Pinstorm, Ansoo worked with brands like The History Channel, National Geographic, Star TV, Channel V and First City Magazine. In fortunate contrast to her company’s founder, Ansoo is not just a graduate but also an MBA – and uses this as a trump card often to convincingly end – and win - debates with him. Ansoo is usually found glued to a phone, a laptop, an airplane seat, or all three. Her few moments away from these three crutches are marked with her interactions with her teams where, over time, the phrase “the fear of God” has slowly come to be displaced by the far more real and horrifying substitute: “the fear of Ansoo”.

sanjay khareSanjay Khare heads Design at Pinstorm. Apart from fussing over the best background colour for a particular font, Sanjay helps our clients create striking visual and verbal communication for their digital marketing strategies. Sanjay is one of South Asiaís most acclaimed designers and art directors, with over 25 years of experience across brands like Philips, ICICI, HDFC Bank, Kotak Mahindra, Voltas, and Shoppers Stop. Between reading, mentoring young designers, visiting art galleries, and giving lectures on typography, Sanjay finds time to judge awards shows from the Communication Arts Guild, the Ad Clubs of Bombay, and the AAAI. That is, when heís not winning awards himself at Cannes, Tokyo and other advertising festivals. Pitch magazine named him to their list of the Top Ten Creative Professionals in India. Sanjay is an ocean of calm in Pinstormís high-energy world - perhaps a secret to this is his deep interest in the spiritual and his practice of Yoga and meditation for over 10 years.

geeta sethiGeeta Sethi is the Asia-Pac head of Business at Pinstorm. Working with clients across China, Singapore and Malaysia has given her not just a curious accent that no one can quite place - but also an understanding into how the online world behaves  across cultures with different maturities, access devices and languages. Geeta has a Master’s in Business and over 20 years of experience in advertising and marketing with firms like Essar, Lowe Lintas and the Zee Group. Geeta is quite a  pioneer - she successfully launched the region’s first online lottery in the face of government and public cynicism, managed India’s only domestic brand of consumer electronics that grew share against multinational imports and is now on her third crusade – to convert marketers in APAC from the century-old fee-and-commission system to the Pinstorm model of pay-for-performance.

 

 




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