You might look for an appropriate TV program to air your commercials on, or a particular section of a newspaper or website you want an ad on, but search marketing lets you focus even sharper.

Here, we pick words and phrases (“keywords”) that your visitors, prospects or buyers are likely to search for – and make sure your ads appear against each of these. It might seem easy – in fact you can probably think of 50 search phrases that are relevant to your product right away. The problem is that your competitors have done exactly the same thing.

There’s no fixed price for these keywords. Google, Yahoo and others make you bid against other advertisers for rights to get traffic from a phrase – what you’re willing to “pay-per-click”.

Some keywords have over 50 advertisers, with per-click costs getting into the tens of dollars. Others have no bidding pressure and you could get traffic there for as little as 5 cents.

What our patent-pending technology does is sniff out tens of thousands of keywords that are relevantto your offering, but have low bidding pressure. A tremendous advantage for any marketer.