The people behind Pinstorm worked at multinational ad firms across the US, Hong Kong and India. And saw first-hand how the supposed 'laws of marketing' just didn't hold up in real life. Pinstorm is an exercise in evidence-based marketing married to results-based compensation. Here's what we think.
New to outcome-based marketing? Read our definition and guide. For key terms, see the glossary.
We were brought up to believe in the Emperors of Marketing, only to realize over time that they often weren't wearing any clothes. Let's start with a homage to Philip Kotler, if only to point out all the places his work doesn't apply today.
Every recession, every tariff scare, every war, every bad quarter, the same thing happens. The brand budget gets cut. And every time, someone acts like this is the right thing to do.
57% say brand-building drives long-term growth. But 72% admit they're still chasing short-term numbers. This isn't a knowledge problem. It's a strength-of-backbone problem.
No one gets rich in advertising - though it takes the same kind of smarts that any other unicorn does. So why bother? I'm Mahesh. I founded Pinstorm. Even after I swore to myself I'd never do this.
Dividing the agency world into ‘creative’ and ‘media’ firms doesn’t solve this – especially in the digital scheme of things.
A world where the industrial era practices of command-and-control or even Kotler-type 4P approaches simply don’t cut it any more.
