How We 10x'd a D2C Brand's Revenue in 18 Months

A direct-to-consumer brand in the health and wellness category came to us with strong product-market fit but no meaningful growth engine. They'd tried two agencies, both billing on retainer, and had nothing to show for it except a depleted budget.

We structured our engagement as an equity stake in exchange for a full-funnel build — creative, media buying, CRO, and retention. We deployed our own media budget alongside theirs.

In 18 months, revenue went from $600K to $6M. Our media spend generated an average ROAS of 6.8× across the period. Customer acquisition cost dropped 44% by month 12 as we optimised the funnel.

The brand is now on a run-rate that puts it in the top five of its category globally.