SaaS GTM That Actually Worked

A B2B SaaS company in the HR-tech space had good product retention but was struggling to grow its top of funnel. Their previous GTM approach had relied entirely on outbound sales, which wasn't scaling.

We combined product-led growth mechanics with performance marketing. We rebuilt their onboarding funnel to enable a true freemium motion, launched targeted LinkedIn and Google campaigns for their ICP, and built a content engine that drove organic signups.

MRR tripled in 8 months. Organic now accounts for 38% of new signups, up from under 5%. Their CAC:LTV ratio improved from 1:2.8 to 1:5.1.